The Missed Spaceflight

For more than 40 years, Samsung Electronics has been at the forefront of innovation, delivering breakthrough products and exceptional value to people around the world. As the #1 Consumer Electronics company, Samsung Electronics is the global leader in mobile, semiconductor and display technologies.

Create the future

For more than 40 years, Samsung Electronics has been at the forefront of innovation, delivering breakthrough products and exceptional value to people around the world. As the #1 Consumer Electronics company, Samsung Electronics is the global leader in mobile, semiconductor and display technologies.

  • The Missed Spaceflight
VR experience

Samsung launched its new flagship smartphone: Samsung Galaxy S8 with Gear VR in June 2017. Our job was to present Samsung Galaxy S8 with Gear VR to the Poles and position them as products that let you #DoWhatYouCant. Our project was part of the global #DoWhatYouCant campaign - however, we have been challenged to present this idea to the Poles in a locally relevant way.

  • The Missed Spaceflight
  • The Missed Spaceflight
Challenge

Promote Samsung Galaxy S8 and Gear VR as products that let you #DoWhatYouCant.

Idea

Back in 1976, General Tadeusz Kuziora had one dream: become the first Polish astronaut sent into space. It took him years of intense training, yet in the end, he wasn't selected to go. 40 years later, every detail was carefully prepared to recreate the exact mission he missed.

Result

One of the Top 3 VR apps in the global Samsung VR store. Over 250,000 downloads of "The Missed Spaceflight" in the Oculus store. Over 5M views of the documentary in social media (including YouTube and Facebook). Over 1M views of the 360 YouTube experience.