Poland is one of the most dangerous places when it comes to road safety. Many brands have tried to change that for years to no avail. As one of the largest insurance institutions in East-Central Europe, PZU has been taking action aimed at improving road safety for years. This area of social activity is particularly close to the company. Becoming involved in initiatives that help decrease the number of accidents is an objective that is just as important to PZU as its business goals.
Every fifth traffic fatality in the European Union occurs on Polish roads. A statistic that is much too high — PZU Insurance wanted to change it.
We produced a simple heart that drivers could hang from their rearview mirrors. Some came with messages and others were left blank for personal messages. The heart served as a reminder to drivers to make it home safely to the ones they love.
Our hearts flooded Poland. More than 1.4 million drivers said they received a heart, with 60% saying it made them drive safer. The hearts encouraged 78% of passengers to talk to drivers they were close to about their driving behaviors.