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Introduce the merge of the two biggest telecommunications companies in Puerto Rico: Liberty Communications and AT&T.

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To transcend the technological and communications levels, we decided to make an emotional connection with the consumer through a campaign that leveraged on all the things Puerto Ricans are capable to ‘do/achieve together’. The same way that Liberty and AT&T together allow us to do even more.

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The campaign generated $360.4 million in income, +230% vs. the previous year.

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