Challenge

Convince Puerto Ricans to spend their summer vacations in their island instead of flying out of the country.

...Read More
Idea

We turned Puerto Rico into a travel destination for locals; creating a travel experience that included a “local airline”, a flight attendant as tour guide and a first-ever local tourism passport. People had to travel around the Island to collect unique stamps at all 78 municipalities.

...Read More
Results
  • 1 MILLION+ passports distributed
  • 18MM+ stamps collected
  • +72% hotel occupation vs 2020
  • 298K local tourists

 

...Read More