Convince Puerto Ricans to spend their summer vacations in their island instead of flying out of the country.
We turned Puerto Rico into a travel destination for locals; creating a travel experience that included a “local airline”, a flight attendant as tour guide and a first-ever local tourism passport. People had to travel around the Island to collect unique stamps at all 78 municipalities.
- 1 MILLION+ passports distributed
- 18MM+ stamps collected
- +72% hotel occupation vs 2020
- 298K local tourists