Convince Puerto Ricans to spend their summer vacations in their island instead of flying out of the country.

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We turned Puerto Rico into a travel destination for locals; creating a travel experience that included a “local airline”, a flight attendant as tour guide and a first-ever local tourism passport. People had to travel around the Island to collect unique stamps at all 78 municipalities.

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  • 1 MILLION+ passports distributed
  • 18MM+ stamps collected
  • +72% hotel occupation vs 2020
  • 298K local tourists


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