For Bread & Butter 2014 we created the Crocs Beach House, a space where you can not only discover the latest crocs collection, but also take a relaxing break during a hot summer’s day.
The front, inspired by beach huts, immediately transported passers-by to a sunnier atmosphere. It wasn’t hard to spot from a distance: an explosion of colours that easily stood out from Bread & Butter’s usually industrial environment. Inside you’d find a fresh, vibrant and relaxing space that almost made you feel like you were on holiday. There was a garden swing, soap bubbles floating in the air and even ice cream.