For the past 20 years, Médis has been the most innovative health insurance company in Portugal.
A new identity system had to be created to reflect a new way of thinking and implementing health care, acknowledging that it differs from individual to individual.
There are not two sides to this story – healthcare and individual. There is only one. A side where each patient is seen and treated differently, according to his/her specific needs. Each history has its own stories. And even an universal concept is unique.
Using the thaumatrope movement as inspiration, we have created an identity system that turns these two sides into one Personal Healthcare Service.