Executive Creative Director, Art Director and casual photographer – when he has the motivation and inspiration. He has always believed in the power of simple ideas, and if these can’t be surprising and magnificent, then let them be beautiful or at least without leaving anyone indifferent.
He did a technical course in Advertising and never wanted to finish the degree in Drawing at SNBA. Ogilvy was his school in the end of the 80s where he had the pleasure of meeting David Ogilvy, the founder. After that, in the 90s, his creative adventure continued on to the Dutch market and then back to TEAM Y&R in Lisbon. Then came Nova Publicidade, Bates, Bates Red Cell, Y&R, and now VMLY&R.
He was the founder of the Portuguese Creative Club, a jury in many international and national Advertising festivals. And he won awards in the most prestigious Advertising festivals like Cannes Festival, London Festival, Eurobest, and the local CCP. Throughout the years he has worked with relevant brands like BMW or Caixa GD, Compal or Terra Nostra. And he likes to have a close relationship with the marketing decision-makers always choosing a good conversation over a long PowerPoint.