Graduated in business management in 1995, Pedro started working on Parque Expo’98, a company that had the responsibility to design, build, organize and run the operation of a world exhibition. He had several different professional challenges within Expo’98, including the communication management of a government project named Programa Polis in 10 portuguese cities.
In 2003, he was invited to join Bates Design’s Executive Direction, where he found out that his true calling where communication agencies. After the merger with Y&R Portugal, he assumed and accumulated Y&R’s Executive Direction until 2008, when he moves on to be the Managing Director of Ativism’s branding agency.
In 2014, Pedro returned to Y&R Group as Business manager. His mission was to develop new business and launch some of the networks brands in Portugal. Since February 2015, Pedro assumed the leadership of Y&R Branding (currently VMLY&R Branding), working for clients like UEFA, FIBA, FIFA, Galp, Médis, Ceetrus, Abreu Advogados, among many others.
When he is not at the agency, Pedro can be found in Sporting Clube de Portugal stadium, in his music room at home, riding his bike on a winding mountain road or playing the most frustrating game of all: golf. But what really moves him is the love for his family. Pedro is married and has 2 daughters.