He believes and has a passion for communication. Started as a journalist, he's an occasional photographer, author of two books, documentary director and led accounts and team at Grey, where he eventually became Global Managing Director. He's a good listener, and has a deep instinct for putting ideas and goals together.
He returns to Portugal with his wife and two kids after Barcelona, London, Gothenburg and Copenhagen. He brings with him the ambition of transforming VMLY&R Lisboa in a cultural hub of creativity and efficacy.