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The challenge

Everyone knows by heart the happy cows music but few people know that the Grazing Milk Terra Nostra has behind it a certified production program, where producers comply with animal wellbeing regulations and responsible and sustainable production methods.

The insight

While talking with producers on the island, all of them told us that treating cows well, calling them by their name, and spoiling them, makes them feel well and in turn they produce more milk. A study from the Veterinarian University of Vienna and the Agricultural University of Newcastle confirm this empirical experience.