The challenge

BMW is one of the world's most iconic brands. More than being recognisable, it unleashes strong senses of passion for the brand's lovers. But even though they might know everything about the models, fans know little of Value&Care, the service program for BMW's with over 5 years.

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The ideia

We challenge whoever thought they knew everything about BMW with a quiz. A quiz where each was invited to identify old models just by looking at the iconic BMW grilles, with the real challenge being letting them know about all the highlights of the Value&Care program.

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