It's Another Story

The new Um Bongo

With 30% fruit and 70% water, the new Um Bongo recipe didn't mean just a product shift, but also in the brand strategy, to create a healthy alternative of juice, with all the flavour Portuguese children are used to.

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It's another Story

The launch campaign tells a new story for the brand, with new characters, new enemies, and a new Um Bongo island, where all the juices are made with fruit and water. Nothing else.

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