Act like the Goat

It’s not scary to try something new when we’re with you

We know a goat that can confirm it. World-famous Czech beer brand Velkopopovický Kozel has decided to step away from its usual friendly sunny-village atmosphere and released a daring and testosterone-fueled campaign “Act like the Goat (like Kozel)”.

Brutal ambiance of the brewery, the spirit of rock&roll in the sound of the guitar soundtrack and a newly trained goat who debuted in this role of the brand ambassador - all these things made the ad a distinctly new step in evolution of Velkopopovický Kozel brand.