Colgate. Bright Smile Bright Future

Colgate Bright Smiles Bright Futures knows how to make brushing your teeth interesting. And we know how to make the ad about it interesting too.

In the new campaign for Colgate’s BSBF program, we found and uncovered the kids’ little secrets - all the different ways they pretend to be brushing when they’re actually not. 

The result was these sincere and emotional ads that are so easy to recognize yourself in. A great start, as these were the first film ads for the program!

And how do you brush your teeth?