Real entrepreneurs from all over Russia became the heroes of the project. They come from Cheboksary, Tomsk, St Petersburg, Nizhniy Novgorod. They are the ones, who know from their own experience, how the Bank cares about its clients and supports them with real things.
Together with RBC (Russian Business Consulting) media platform, the Bank organized a national entrepreneurship contest. Its winners were awarded a separate advertising campaign, where creative materials and media placement was paid by the bank.