Camellia Tan

Camy is responsible for the planning, design and execution of VMLY&R’s growth strategy for Asia, ensuring the company is prepared to operationally support core and new clients’ business to achieve growth targets by building, buying, partnering for, and integrating capabilities.

She has played an instrumental role in network development since joining Y&R in 2010, then VML in 2013, which saw leading digital-led marketing agencies around the region such as IM2.0 Interactive Group and Teein Social in China, ClickMedia Vietnam, and The Glitch in India join the network.

Camy also grew the network’s Caltex remit, from just regional brand AOR to becoming integrated lead agency, including driving digital transformation covering data, marketing automation and experience design. She helped to integrate WPP’s foremost commerce agency Geometry into VMLY&R by bringing complementary capabilities together and creating market-leading offerings for shared clients – including subscription commerce, data-driven marketing, and service design.

She believes that innovation is a fresh way of serving an intrinsic human need – and so agencies who actively seek out people and partners who help them think in new ways, introduce new technologies and forge productive new partnerships to work and play together, will be the ones to keep delivering improved and relevant solutions to clients.