With experience in agencies and in-house marketing teams, Eric possesses a fundamental understanding of the needs of both, and delicately balances them.
Eric joined VMLY&R in 2016, and successfully leads projects across different business verticals, like MNCs, public sectors and even start-ups. With a sharp strategic bent on business, Eric is now the Head of Growth for the Singapore office.
His current passion is with the Metaverse, and how brands can successfully leverage on it to connect with their audiences.
Head of Growth, Singapore