Nicholas Pan

  • Nick Pan

Having graduated with a Double Major in Information Systems and ECommerce back in 2002, Nicholas is currently Managing Director of Strategy & Commerce at VMLY&R Singapore helping clients drive commercial outcomes with VMLY&R’s Brand Experience and Customer Experience expertise.

Having global clients such as HSBC, Zespri; regional clients such as Colgate, Kraft Heinz, Danone, Beiersdorf, Ford, BMW, Grab, CNA; and Singapore based clients such as Temasek Holdings, SP Group, Prime Minister’s Office, Changi Airport and several other Singapore government agencies in the past, he brings to the table a holistic set of experience across the whole engagement with strong focus on addressing business outcomes.

Within Southeast Asia specifically, Nicholas have worked directly with Marketplaces such as Lazada, Shopee and even local marketplaces like Qoo10 in Singapore and Tokopedia in Indonesia for brands such as Colgate, Crayola, Beiersdorf and ExxonMobil while consulting brands on their Branded Ecommerce platforms and entire digital ecosystem across paid, owned and earned channels.

Being very much a digital native, Nicholas leads knowledge management and digital training in the region for VMLY&R Asia and speaks regularly at conferences around digital marketing. 

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Chief of Strategy and Commerce, Asia