Preethi is a digital first agency leader, with 16 years of experience in the marketing & communication space. Since joining VML(Y&R) in 2006, she has worked on end-to-end marketing for many of the agency’s leading client partners including Kraft Heinz, Mediacorp, Danone, Grab, ICICI Bank, Revlon, Changi Airport Group & Kellogg’s, straddling several roles including as Regional Head of Content and Campaigns, Regional Head of Business and Chief Marketing Officer.
Currently the Managing Director of VMLY&R Singapore, Preethi’s main focus areas include operational excellence & regional capabilities, developing the client roster and building strategic alliances.
A geek by association, & a blogger in her spare time, her mantra for agency life is keep calm and have a cocktail.
