Sam has been with the VML(Y&R) family for the past seven years and has led some of the agency's largest Digital Transformation, Platform Optimisation and Social Intelligence projects. She was merited Business Lead of the Year (Hall of Fame 2017) and Young Business Leader (Women Leading Change Awards 2018).
In her current role, she is one of the Business leaders driving revenue growth and client engagement in Singapore.
As the youngest member of VMLY&R management team, this 27-year old brings to the table the enthusiasm of a young marketer weaved in with a consulting style way beyond her years.
She comes from a background of Design & Media, and uses this to amplify Digital strategy and growth for the various clients she has worked with. She has led local and regional accounts including Mediacorp, Revlon, DBS, Hilton and Converse, amongst others.