Zac Sim

  • Zac Sim

Zac has more than 12 years’ experience working on marketing technologies, leading digital projects, and building new technology capabilities. He was involved in various MarTech project deliveries as part of different clients' digital transformation roadmap, for brands like Singapore Tourism Board, Changi Airport Group, Qatar Airways and more. He is also a specialist and architect in the Adobe suite of enterprise solution, primarily the Adobe experience Cloud.

He currently leads the MarTech and CRM practice in VMLY&R, in hope to deliver real business outcomes for clients. Also, an advocacy to drive experimentation in organizational mindset is one of his core focuses.

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Regional MarTech Lead