3 years back Ford came to us and said – in a rapidly evolving consumer landscape, we as Ford are fast losing relevance. Elena Ford, the great grand-daughter of the founder took on the task of answering the question of ”What’s going to be the future of Ford”.
They needed to make the journey from being an automotive manufacturer to being a mobility provider – so that they stay relevant to consumers, who are buying less cars than ever.
That’s how our journey of business transformation with Ford began. That’s where we came in – to work with them to create FordPass.