We’d like to create awareness of how important and beneficial milk is to children with a growth and height problem by showing how our nutrients of 3 Sures, including Lysine, steal the market shares from the competitors, simply with our formula that has no sugar added.
This campaign is displayed in a form of music video with the key message highlighting the idea that “Your child’s dream is always possible, doesn’t matter how high it is” – to emotionally support all the moms whose children share the same growth and height problem, of which it may affect their big dreams in the future. In addition, other materials should attract the attention of all the moms include the themes of children being picky with food and not being as tall as other friends.