Seltima®, an innovative rice fungicide that effectively controls rice blast.

Seltima®, an innovative rice fungicide that effectively controls rice blast.

Seltima® stays with Thai farmers for many years without ever advertising it, so many farmers are still unaware of it. This year, intend to launch a campaign to reach out to Thai farmers and help solve rice fungal diseases. problem through the concept “For sure, Seltima® says goodbye to rice fungal diseases.”

It was told through a father and son pair of farmers with extremely different beliefs.

When the father, who represents his generation of farmers and believes in his own experience 

to compete with his son, who represents a new generation who has new solutions.

to address the issue of fungal disease in rice. And there's only one way to help them both. that's Seltima® because Seltima® says goodbye to rice fungal diseases for sure”