
To announce the official summer season of Thailand, UNIQLO therefore wants to launch a collection of ‘Summer Must-have Item’ such as various colored shorts that is comfortable to wear, making the summer even more interesting in each look and style. Together with the gimmick and insight of today’s internet based lifestyle, people tend to search Google seeking for activities. Hence, we played around with the idea of this search engine like Google to give an overall relatable effect of searched question like: “What should I do this summer?” for our opening scene. We then get to see various images of the UNIQLO Shorts Collection which are arranged to be suitable for each activities, highlighting that UNIQLO shorts collection is this summer’s item that truly looks great on anyone in any look.