Born in 1964.
She received her bachelor’s degree in Economics from the 9 Eylül University in 1986.
In the same year, she began her career as an accountant in a mining import/export company.
In 1988, she joined Young&Rubicam/Reklamevi as an accountant.
She became the Accounting Manager in 1995 and CFO in 2006.
In 2014, she was appointed as the COO of VMLY&R Group alongside her existing role as CFO.
In 2001, she took part in the foundation of Mediaedge:cia, the media company of the group, and served as the accounting manager of the newly established company from 2001 to 2005, during which time she was responsible for the budgeting and reporting procedures of both companies.
During her time in the agency, she was responsible for all adaptations made in the finance department as required in the by foreign partner, from the beginning of the international sales procedures in 1989 and the completion of the sales in 2000. She founded and led the budgeting and reporting department. In 2003, she launched and led the implementation process for the SOX (Sarbanes & Oxley) principles, which is mandatory for all publicly-traded enterprises outside Turkey. Over the course of the years, the agency passed all audit processes with flying colors, becoming an exemplary office in the EMEA region.
She is currently serving as an executive responsible for all fiscal and financial operations of the agency towards local and international regulators and the agency’s parent organization WPP Holding.