As Burger King Turkey, we started noticing tweets from a city that lacked a branch – Sinop. People in Sinop were expressing their frustration about not being able to enjoy a flame-grilled burger. As the flame-king, we had to take action and make the Burger King experience accessible for people in Sinop. Therefore, we designed the Mini Flame King. Initially, we replied to the consumers’ original tweets about Sinop not having a Burger King branch with custom-made videos and introduced the Mini Flame Kings.