Pride month means passion, enthusiasm and celebration all around the world. But in Turkey it's a little different. Sadly, Pride parades have been banned in Turkey since 2015. Painting stairs in rainbow colors is banned! Selling rainbow-colored products without an adult warning is banned! Wearing a pride T-shirt as a national football player is banned!
Six non-governmental organizations from different backgrounds — a great fit for the diversity emphasis of the rainbow flag — came together to run their own outdoor campaigns. Each used their own corporate color codes to convey messages supporting both organizations and the LGBTI+ community. These billboards from these six non-governmental organizations created a rainbow flag just by "accidentally" coming together. By hacking the rainbow ban, we raised LGBTI+ flags all over Turkey.
Participating organizations included: Change.org, Hayata Destek, Amnesty International, Greenpeace, ESHID, Mor Çatı
An iconic photo of the campaign was organically shared by celebrities and influencers, and the outdoor campaign turned into a digital movement. It hit news sites around the world and became a trending topic in the LGBTI+ community. Despite all the bans, and with a very small outdoor budget, we created a digital campaign worth millions of liras. Because, just like love, colors know no rules.
- 10M+ reach
- 3M+ impressions
- 98% positive sentiment