Ridiculous But Nice

We created #SaçmaGüzel (ridiculous but nice) strategy that feeds on content and agenda on the internet to communicate our audience with different interest (music, gaming, technology). We created a admin character that works 24/7 on Vodafone Freezone social media accounts who young people can interact, comment and even send funny contents on private messages. We have brought a new breath to Vodafone FreeZone's brand identity with this admin character that closely follows the agenda, responding anyone, and use special occasions absurdly.