#ThisFoodIsOnMe

Istanbul has the biggest stray animal population in Europe. And each year, thousands of them die of hunger. We knew that many people wanted to help but didn’t know how. So we thought: “What if feeding them was as easy as sending a tweet?”

We identified the neighborhoods with the highest stray animal population and set up tweet activated food dispensers in front of Vodafone stores in these areas. Finally we tied it all to a simple, catchy hashtag: #BuMamaBenden - #ThisFoodIsOnme