A simple question, tells everything.
Arçelik A.Ş. was established in Turkey in 1955. Today, Arçelik A.Ş. is a global company who manages 10 brands that are active in 133 different countries from its base, Turkey. In our film, we showed that Arçelik A.Ş. has an r&d center in Cambridge Science Park in England, won lots of prizes in design competitions in Germany, made sales to New York’s most luxurious residences. Film also has manufacturing phases’ and r&d activities’ scenes from Turkey. But we chose to hid the company’s greatness underneath the answers of a simple question: “Where do you work?”. Because today, 27.000 people all over the world give the same Turkish answer to this question: “Arçelik”.
Our film is directed by Fred Oliveira who was chosen to be the “best commercial director of the year” in Portugal. The filming took place in Turkey and in other countries around the world with a film crew of 60 people. Opera singer and composer Rahman Altın composed our film’s music in a symphonic poem style. Music was prepared in Rahman Altın’s studios in Los Angeles and İstanbul, then recorded in İstanbul.