STRATEGY
The big idea can only be as big as the insight behind it. To capture this insight, we try to use all kinds of data for business goals, from consumer travel to social media listening, real-time research to CRM. The creative approach, of course, may be different, but eventually it connects to the same strategy.
CAMPAIGNS & CONTENT
Creativity is bidirectional. Brands and people today create, share and spread stories together like never before. But now "attracting attention" is a separate specialty. That's why only a few of the stories created can be permanent and effective. We focus on integrated and multi-platform ideas that offer the best points of contact for our strategy. Our award-winning team creates engaging content and effective campaigns tailored to every platform and experience. We work in perfect harmony for more interaction, more emotion and successful business results.
PLATFORMS & EXPERIENCES
We design unique ecosystems that brands and people experience together and create together. In order to achieve this, we are the first to adopt and implement technologies that enable us to design new experiences. Every experience involved in an organic way creates large-scale interaction networks. These interactions come together to serve the same game plan, the same creative vision, and the same business goals.
Two global marketing and communication companies - VML and Y&R - united their strengths in 2018 to form a fully integrated agency on a global scale.
In 2021, C-Section, Plasenta and Y&R İstanbul brought their creative minds together to establish the İstanbul office for VMLY&R.
As VMLY&R, we harness creativity, technology, and culture to create connected brands that drive value for our clients and touch lives around the world.
STRONG INTERACTION THAT CONNECTS BRANDS AND PEOPLE.
We design, carry out and continuously develop transformational experience strategies that redefine the bond between brands and their customers.
In our workflow, which has all kinds of flexibility to be bold and effective, our team also has one goal: to be able to establish meaningful relationships with the consumers of brands. We dedicate ourselves to effective results and long-term goals. Because we act like real business partners.
We are pursuing the next generation of ideas where integrated communication methods are applied, away from traditional agency culture, for the ways that make our brands successful. We make our business flawless by blending data-driven strategies with result-driven storytelling.
