The campaigns main communication goal was to drive consideration of activity as the best gut health product, to drive awareness of Activia new product NO SUGAR yogurt, which helps the comfort of digestion with a blend of live and active probiotics and most delicious fruits that provide natural sweetness, so no added sugar.
There are so many things (activities, events, hobbies) in a life of a contemporary woman. They are very different, but there is one thing that unites them: everything we do starts in our gut. Activity would help you to feel good from inside out, so that you are ready to embrace every day challenges.