Generation Z usually has less sex because they’re afraid of the consequences.Sexting rarely ends up with actual sex. Why?Because sexually transmitted infections cause fear and nightmares.*We wanted to make them aware about MIRAMISTIN which is an antiseptic for individual prevention of sexually transmitted diseases. But in the way it is appropriate to talk on such topic – no fear, go and act.
There are many occasions for this product in real-life when right answer is MIRAMISTIN.Main hero of the campaign is a funny and contempt Eggplant which faces all these unexpected, but very recognisable moments. We aimed to make it virally spread: this Eggplant is an emoji in social networks (telegram) which helps to talk about this intimate situation.Generation Z influencers fell in love with this hero and devoted their posts with personal stories when they had had an such occasions (disco, toilet…, we mean unexpected intimacy or one-night stand)… and MIRAMISTIN is a great assistant in such situations.