Promo activation is an essential part of BRAND promise. Rastishka provides promos 3-4 times per year. However, each time Rastishka must find highly relevant, educating and engaging theme to be rolled-out through promo. And the promo theme has to be attractive for children and their parents at the same time.
Increasing frequency of consumption among Rastishka users.
- Promo theme this summer – is alphabet. It is very demanded by parents of the children 3-6 y.o.
- To make the promo interesting for children we decided to ask Ukrainian local animals to help us.
- Each magnet shows 1 animal and 1 letter. The back side of magnet is the poetry about the animal and the letter described on the front side.
- The very important moment – collectability. The magnets form together the hedgehogimage.
- Volume uplift + 36% and it could be better as the demand for the magnets was bigger than produced
- Users found out the contacts of the printing house to order the alphabet magnets themselves at their own expense
- The hot line is still (a month after the promo is done) receiving the calls with the requests to prolongate the promo