Rebranding

  • Rebranding of one Ukraine`s largest brand

CHALLENGE

Nasha Riaba is one of the top 10 most expensive brands by capitalization in Ukraine. It represents 50% of all chicken meat in the country.

Our task was to rebrand the iconic product and convince consumers that chicken is safe to consume — grown without antibiotics and growth hormones

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RESULTS

Consumers fell in love with the new appearance, and the rebranding has proven to be so successful that the largest chain stores have ordered additional shelving to sell product.

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