Insights

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A NEW PODCAST ABOUT CX

On Human Centered, we explore how brands – both large and small – are creating meaningful customer experiences, and discuss how professionals like you can tap into industry best practices to create value and gain traction in transforming your business.

Six Steps to D2C Success book

THE SIX STEPS TO D2C SUCCESS

Direct-To-Consumer commerce (D2C) has seen growth, success (and hype) unmatched by any other area of retailing in the past decade. This book, “The Six Steps to D2C Success,” provides a roadmap for all brands seeking to serve customers in the direct economy, by developing better products, more quickly, with propositions that bring new value.

Hands touching hands

ADVERTISING HAS A CRISIS OF APATHY AND OTHERNESS

How do we embrace empathy? We need to understand that empathy is a skill and, like any skill, it takes practice to get better. We need to forget what we think we know about people and be genuinely curious about them. We need to recognize and set aside our own biases and judgment in order to see the world from another perspective.

D2C DNA book

D2C DNA

D2C DNA features over twenty in-depth case studies spread throughout 23 chapters, which examine brands big and small who are approaching D2C through innovative and forward thinking points of view.

Navigating the Experience Era

REDEFINING THE EXPERIENCE ERA

The pace of change in 2020 has been the ultimate test of brand agility for marketers. The crisis has accelerated many changes, including how global CMOs view their marketing strategies. Those who weathered the storm have embraced reinvention, adaptation, and, most profoundly, the shift to transformation. Hear from VMLY&R, Conagra and Dell on the immediate challenges marketers need to tackle across customer experience, commerce, and creativity — while building brands that withstand the test of time.

Insights
  • Stage at Alibaba Singles Day

    Recapping One of the Single-Most Impactful Commerce Events of 2020

  • ecomm vmlyr Poland

    It ain’t easy to be wheeze. Ecommerce complexity for CPG brands

  • Walt Geer

    Four challenges to you, BIPOC industry leaders

  • Colored pencils

    Five Steps to Help Brands Avoid Fake Allyship

  • Amazon packages on a doorstep

    Prime Time: Actionable Insights from Amazon Prime Day

  • People holding gaming controllers

    What marketers need to know to get in on gaming

  • George Floyd mural

    Racial Justice Deep Dive

  • Debbi Vandeven speaking on a webcast

    JURY PRESIDENT TALKS CANNES 2021

  • Advertising is Dead

    THE FORCE IS WITH ‘ADVERTISING IS DEAD’

  • Allyship & Action logo

    BEING AN ALLY AND TAKING ACTION

  • Screenshot of DE&I panel

    VMLY&R CONTRIBUTES TO NATIONAL DE&I PANEL

  • Medication spelling out HEALTH

    Everything really is health

  • Man playing an online game on his computer

    ONLINE GAMING IS FERTILE GROUND

  • Graphic of person shopping on mobile phone

    The end of eCommerce as we know it

  • Red shapes

    Attention-Seeking & Attention-Finding – Brain Design & Brand Power

  • Person shopping online

    The Rise of Ecommerce and D2C

  • Photo of Jon Cook

    JON COOK DISCUSSES THE FUTURE OF AGENCIES WITH ADWEEK

  • Restless Inertia

    SOCIETAL RESPONSE TO COVID-19

  • Pawel Loedl

    Creativity Starts Now

  • Challenging Paradoxes

    CHALLENGING PARADOXES DURING COVID-19

  • Map of COVID-19 hot spots

    What can marketers learn about data from Covid-19?

  • VMLY&R executives

    Helping is the new selling

  • Hand reaching out

    Emerging Stronger

  • people protesting

    There’s value in a brand authentically joining a social movement

    What does your brand actually stand for? When the cameras are off and the stage...
    What does your brand actually stand for? When the cameras are off and the stage goes dark do you have a deep commitment to redressing racial injustice or fighting for gay rights? Does your workplace reflect what your brand said in the bright lights of social media? Does your company support legislation and organisations that stand with these causes daily? Mpeo Nkosi, chief delivery officer at VMLY&R South Africa, discusses the real value of brands authentically joining a social movement.
  • Stethscope lying on a computer keyboard

    Life Science Brands in COVID-19

  • VMLY&R leaders

    Time for More Meaning

  • Person buying products online

    Retail: Now, Near and Next

  • Hand reaching out

    Dial Up the Humanity

  • Wendy's bag on a DoorDash delivery

    THE RAPID RISE OF ‘NO TOUCH’ RETAIL

  • Empty store shelves

    Is Revenge Spending On the Horizon?

  • Tightrope walker balancing

    Mastering the Balancing Act Between BX and CX

  • Graphic of heart to symbolize cultural magnetism

    THE ATTRACTION OF CULTURAL MAGNETISM

  • Flags of different nations flying from flagpoles

    HARNESSING THE POWER OF NATION BRANDING

  • Panelists, including VMLY&R, on stage at CES 2020

    FUTURE FORWARD AT CES

  • VMLYR_Amazon_Prime_recap

    A Recap of Amazon Prime Day

  • WATW_logo

    VMLY&R: Women Around the World

  • Cannes lions

    From the Jury Room - VMLY&R Takeaways

  • Cannes Inkwell Session

    Cannes Session: C-Suite Men: The Usual Prospects

  • Jon Cook Young Lions Session at Cannes

    Jon Cook’s Advice to Young Lions -- Bring Your Pixie Dust

  • Titanium 2020 Session

    Cannes Session: The Titanium Lion in 2020

  • Dhruv_Warrior

    Cannes Lions Jury Spotlight: Dhruv Warrior

  • Jaime_Mandelbaum

    Cannes Lions Jury Spotlight: Jaime Mandelbaum

  • Alexis Bronstorph

    Cannes Lions Jury Spotlight: Alexis Bronstorph

  • Paul_Nagy

    Cannes Lions Jury Spotlight: Paul Nagy

  • China Retail Day

    China Retail Day: How China Is Reshaping Retail

  • Belle Frank

    Clarity in DTC TV ad drug pricing

  • Jennifer Hurford

    Open Innovation: The Open Secret in Marketing

  • Headshot of CEO Simona Maggini.

    How VMLY&R Italy is Tooling Up to Build ‘Connected Brands’

  • Image of Organized Files on shelves.

    Tech Patents Spell the Future of Advertising. Are you Reading Them?

  • Storefront of an IKEA store.

    DEBATE: Will Ikea’s new small store format in urban centres help save the high street?

  • Photo of stage from 11/11 event.

    11 Insights From 11/11, Alibaba's Singles' Day And The World's No. 1 Shopping Day