Excelling at Multicultural Marketing

Group photo of team on stage at the ANA Multicultural Excellence Awards

“Uncomfortable Truth” by TAXI (a VMLY&R company) for the Human Rights Foundation has been awarded Best in Show and the winner of the Socially Responsible category at the Association of National Advertisers (ANA) Multicultural Excellence Awards.

Additionally, “The Reality Flag” by VMLY&R for the Human Rights Campaign has been named a winner in the LGBTQ+ category.

Since 2001, the ANA Multicultural Excellence Awards offer the ultimate opportunity to showcase work that makes a difference and celebrate the teams that are raising the bar for our industry.

With the multicultural population in the U.S. rapidly growing, it is crucial for brands to be culturally relevant to all consumers - regardless of gender, race, ethnicity, sexual or gender identity, or ability. Multicultural Excellence Award winners showcase insight and learning from the brands taking the strategic steps to ensure their engagement with multicultural consumer segments is relevant, creative and compelling.

The ANA Multicultural Excellence Awards program is judged by a select jury of industry leaders to select the entries that represent best-in-class examples of multicultural marketing — work that features powerful cultural insights that ultimately helps brands to effectively connect with diverse consumers.

Thanks to VMLY&R Miami team members Renée Lavecchia, Juan Mantilla, Felipe Wanderlay, and Alicia Carbonell for representing us at the conference and awards, which were held in their hometown. 

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