The discoverability team at VMLY&R has won six Kansas City Data-Driven Marketers (KCDMA) AMBIT Awards for Excellence in Data-Driven Marketing. Wins include:
- Organic Search Engine Marketing (SEO) — Valspar Website Migration
- Organic Search Engine Marketing (SEO) — United Rentals: Optimized Content Drives Organic Traffic Growth to High-Value Product Listing Pages
- Organic Search Engine Marketing (SEO) — 82% Gain in New Users from New Page Template & Content Consolidation
- Organic Search Engine Marketing (SEO) — Identifying Content Gaps to Drive New Audiences for a Local Tire Dealer
- Paid Search Marketing (PPC/SEM) — United Rentals: Localization Strategy Doubles Yearly Revenue
- Paid Search Marketing (PPC/SEM) — Cable & Wireless: Strategic Landing Page Testing Fuels More Efficient Cost per Conversion
Founded in 1948, the KCDMA has about 400 active members, including leading corporations, service providers, consultants and agencies.