Most Effective Work

Effie Awards

VMLY&R and VMLY&R Commerce took home nine awards at the Effies U.S.

VMLY&R Commerce landed as #1 in total points among its U.S. competitive set.

Winning work includes:

“Sam’s Club The Big Split for College” by VMLY&R Commerce for Kleenex

  • Silver in the Commerce & Shopper: Seasonal/Event category
  • Silver in Household Supplies & Services

“Scary Fast” by VMLY&R for Ford

  • Silver in the Automotive – Vehicles category

“From Food to Mood: How Velveeta Won a New Generation” by VMLY&R U.S. for Velveeta

  • Silver in the Food category

“This Is You Learning” by VMLY&R U.S. for Pearson Education

  • Bronze in the Seasonal Marketing – Services category
  • Bronze in Direct to Consumer

“Adventure Quarters” by VMLY&R Commerce for Nature Valley

  • Bronze in the Commerce & Shopper: Single-retailer Program – Supermarkets

“Mondelez Crackers and the Charcuterie Life” by VMLY&R Commerce for Good Thins, Sargento, Triscuit, and Wheat Thins

  • Bronze in the Commerce & Shopper: Single-retailer Program – Supermarkets

“A Taste of Space – Coca-Cola Creations Starlight” by VMLY&R Commerce for The Coca-Cola Company

  • Bronze in the Commerce & Shopper: New Product/Service Introduction.

Effie Worldwide stands for effectiveness in marketing, spotlighting ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness.  The Effie network collaborates with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy.

...Read More