Busting the Myth of All or Nothing

There’s an old adage, “It’s better to do something than nothing.” In a recent article published by MarTech Outlook, Martin Coady, executive director, marketing technology, explored ways to bust the myth that marketers must go all-in at once when implementing marketing automation in their organization. Martin wrote, “A plan to show support of the consumer’s journey is not the same as improving a step in that journey that adds value.” Click the button below to read the full thought-provoking article that includes five simple things you can do to help bust the mindset of all or nothing.