CELEBRATING HISPANIC HERITAGE THROUGH HEALTH SAFETY

Person receiving facial services

Sept. 15, 2020

Hispanic Heritage Month in the U.S. will take place over the period of Sept. 15 to Oct. 15. VMLY&R’s Miami office, in partnership with the agency’s ILLUME (BIPOC) Powered by DEI group, created a public service announcement aimed at the Spanish-speaking community with a simple message — “Wear a Mask.” 

Research by the Miami team discovered that very little information about COVID-19 is provided in Spanish. And what has been translated is minimal in comparison to what’s available in English. With COVID-19 impacting essential workers — many of whom are Spanish-speaking with high-contact jobs — it is unacceptable to continue this conversation without them.

There are lots of ways you can support Hispanic Heritage Month:

  • Support the social media campaign by sharing a pic of you wearing your mask and tagging it #UsoLaMiaPor.
  • Visit the Wear a Mask site, www.usolamiapor.org, to learn how the narrative around COVID-19 can be expanded to include Hispanic and Latinx communities. 
  • Identify and support an organization working to support the Hispanic and Latinx communities — possibly volunteering with them on Foundation Day, Sept. 24.
  • Consider using AmazonSmile to benefit a local organization with your Amazon purchases.