Doubling Down on Strategy

On Strategy Podcast

Two VMLY&R strategy leaders were guests on the “On Strategy Showcase” podcast, where planners tell the stories behind the creative strategies that led to amazing work.

Tomas Gonsorcik, chief strategy officer of North America, tells the planning story behind New Balance’s rapid growth in the last few years. Click here to listen.

Bret Smith, managing director of strategy and insights, shared behind-the-scenes insights into recent Wendy’s work, including “Keeping Fortnite Fresh.” Click here to listen.