VMLY&R has been named a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies report for the fourth year in a row.
Gartner evaluated 18 vendors in this report, the evaluation is based on the ability to execute and completeness of vision.
“Our approach is delivering connected brands and experience-led transformations,” said VMLY&R CEO Jon Cook. “We believe this recognition is a welcome validation of what we strive to deliver for and to our clients daily. We’re honored to once again be recognized as a Leader.”
Gartner defines the Leaders Quadrant as, “Leaders possess deep, broad capabilities across all competencies, most notably related to strategic services (which include business strategy and digital business transformation skills). Leaders implement comprehensive, effective solutions that leverage sizable investments in creative talent and marketing technology. They invest their own R&D dollars to set market direction. As a result, Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world.
Leaders maintain a viable business, regardless of the global economy. Leaders extend their client relationships far beyond marketing promotions, often appearing on competitive bids outside their primary sector (for example, management consulting, production ideation, and product development requests for quotations). Leaders help their clients develop digital marketing platforms designed for systemic growth and scale; they do so by harnessing their own significant expertise in implementing digital marketing programs driven by data and analytics".
Read the March 2020 Gartner Magic Quadrant for Global Marketing Agencies report here (Gartner subscription required).
Gartner "Magic Quadrant for Global Marketing Agencies," Jay Wilson, et al, 30 March 2020. (Prior to 2019, this report was previously titled "Magic Quadrant for Global Digital Marketing Agencies." VMLY&R was recognized as VML in 2017-2018)
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About VMLY&R
VMLY&R is a global marketing agency that harnesses creativity, technology, and culture to create connected brands. The agency is made up of nearly 7,000 employees worldwide with principal offices in Kansas City, London, New York, São Paulo, Shanghai, Singapore and Sydney. VMLY&R works with client partners including Colgate-Palmolive, Danone, Dell, Ford, Office Depot, Pfizer and Wendy's. VMLY&R is part of WPP (NYSE: WPP).