STEPPING UP TO THE PLATE FOR THE COMEBACK

VMLY&R is playing a vital role in helping restart Kansas City following the COVID-19 stay-at-home order. The agency helped drive Comeback KC, an integrated marketing campaign focused on providing local information and resources related to the virus, including when and where to get tested.
In just a matter of weeks, VMLY&R titled the campaign and developed the logo, style guide, website, out-of-home advertising, radio PSA scripts, video, and social assets. There is also a Spanish-language version of the website, working to ensure as many people have access as possible.