Beau Smith has earned the respect of the Ford team and has worked very closely at the dealer level as well as centrally as our President of GTB. He understands where we’re going and the outcomes we must achieve across the business. With nearly 20 years of experience managing all aspects of multi-franchise dealerships, including Ford, Lincoln, Honda, Mitsubishi, Mazda, Volvo, and more, Beau’s unique skillset will serve our partnership well in the US. Beau leads the U.S. WPP l Ford business as our Regional Client Lead as well as the VMLY&R Ford marketing business.
WPP | Ford Regional Client Lead, US and Chief Business Officer, VMLY&R