Jen DaSilva

Jennifer DaSilva is a seasoned integrated marketer with 20 years of experience working on Fortune 500 brands. As president of WPP boutique creative agency Berlin Cameron, Jennifer has spent the last 15 years managing key accounts like Coca-Cola, Heineken, Lexus and Capital One.

Jennifer is a champion of entrepreneurship, having launched LLShe, a Berlin Cameron division that empowers female entrepreneurs through connections and creativity. She was named a Direct Marketing News Woman to Watch and one of the Financial Times HERoes. Jennifer has also been recognized as a Working Mom of the Year by She Runs It and was given the Campaign US Choice Award for Fearless Pioneer for her “noteworthy, badass work across the industry.” Her mission is to foster meaningful connections through authentic and vulnerable communication.

Jennifer created the opportunity with Under Armour’s Curry brand sparking the "Genesis Shoe" NFT campaign - to groundbreaking and award-winning success. While working on the project, her personal interest was sparked about NFT's. She propelled herself into the marketplace, minting her first NFT from a female creator, championing research on the metaverse landscape for women and authoring bylines on how to bring more women into the space. She has also brokered the agency’s first NFT client, Meta Angels.

Jennifer sits on the national boards of Girl Up and the National Kidney Foundation where she received the Visionary Leader Award for her service. She graduated with honors from Boston College and lives in Los Angeles with her husband and two active sons.

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  • Jen DaSilva
Executive Director, VMLY&R West