Madeline Larsen

  • Madeline Larsen

Madeline considers herself an integrator in every sense. As the executive leader for VMLY&R Chicago, Madeline’s mission is to empower the Chicago team to build connected brands — brands that live in people’s lives, wherever and whenever they are, and inspire people to connect with one another. 

Madeline has a diverse background of experience for multibrand, multimillion-dollar clients spanning CPG, travel and tourism, tech/mobile devices, and food and beverage, including Kraft Heinz, MillerCoors, Motorola, Kellogg, Walgreens, Samsung, and Newell Brands, among others. 

With a background in strategy and connections planning, Madeline loves bringing insight-powered creative to life in the channels and touch points most relevant to consumers, particularly those powered by technology. In doing so, she’s always looking for more ways to deepen integration with clients across the VMLY&R global network.

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Executive Director, Chicago