Madeline Larsen

  • Madeline Larsen

Madeline joined VML's channel team in 2013. As group channel director, she leads the integrated channel connections planning capability from VMLY&R Chicago. She provides strategic leadership across paid, owned and earned brand engagements, ensuring communications are effectively connecting with consumers in the right places at the right moments. Madeline guides VMLY&R's Chicago's client partners (namely Tyson, Kimberly-Clark, Wells Enterprises and Panama Tourism) and adds value to integrated teams across the VMLY&R North America network.

Madeline has diverse experience with multi-brand, multimillion-dollar clients spanning CPG, travel and tourism, tech/mobile devices, and alcohol. She has a B.A. in marketing and graphic design from the University of Notre Dame.

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Executive Director, Chicago