Wayne Best

During his career, Wayne has built Mars, blown up a Yugo, had awkward conversations with Donald Trump, and waited countless hours for Sean “P-Diddy” Combs to show up on set. He joined VMLY&R in August 2019 as chief creative officer, New York. In addition to overseeing work in the New York office, he is the global creative lead on Dell Technologies.

Wayne has a history of creating engaging work that is entertaining and effective. While on Verizon, he helped create the Cannes Lions-winning “First Responders” work. His Walmart work for the Oscars and “Famous Cars” effort for the Super Bowl helped shift perceptions of the brand. For Macy’s, he created the 30-minute animated holiday special “Yes, Virginia,” which has been running on CBS during prime time for the last 10 years. And the New York Post called his Virgin Mobile “Chrismahanukwazakah” commercial one of the best holiday spots of all time.

Wayne has served as a judge many times, including being the jury chair for the Art Directors Club Hybrid awards, which honors the most innovative and game-changing work. He also spent years as chair of the Ad Council’s Creative Review Committee and has been on panels at the 4A’s.

  • Wayne Best
Chief Creative Officer, New York