
Strategic Studios at VMLY&R are a set of expert strategic teams united with a mission to re-invent the future of brands and businesses—to drive real and sustainable growth.

RESEARCH STUDIO
The Research Studio uncovers transformative insights at the speed of culture, to become a competitive advantage for brands and businesses.

BAV STUDIO
The BAV Studio brings data to the opinion party as means to quantify the brand as a business asset.

CULTURE STUDIO
The Culture Studio dives into culture with your customer as our guide to help brands unearth their disconnect in culture and find their connection to new market opportunities.
BRAND STUDIO
The Brand Studio moves from branding as a project to branding as continuous curation of the most valuable asset that any successful business can have.

EXPERIENCE STUDIO
The Experience Studio reframes business challenges uncovering untapped opportunities to create human-centered products, services, and experiences that deepen customer relationships and accelerate business growth.
CHANGE STUDIO
The Change studio teaches organizations how to transform the way they work so they can deliver amazing customer experiences and build happier, more effective teams.
TECHNOLOGY STUDIO
The Technology Studio creates, delivers, measures and improves Brand and Customer Experiences happening in a world more and more driven by technology.